This guide provides guidelines on how to use Ars. brand assets, to promote your content across other platforms and media, by still keeping the distinctive visual identity Ars. is building, so people can identify it easily.
To make sure you are using the correct asset, you should only use the assets provided on this page, without any modification, and also following the guidelines below.
For press enquiries, please visit the Press page

To use the Ars. logo, you are only allowed to use the provided assets below,
by also following the guidelines listed in this page.

Download Logo →

Primary Logo

Ars. primary logo is the one with rounded black solid rectangle, with white wordmark in the middle. This is the most preferred logo to be used, it can be used optimally on light-colored background.

Secondary Logo

The secondary logo is to be used in dark backgrounds. The secondary logo has rounded black solid rectangle with white outline, and white wordmark in the middle.

Special usage

If due to some specific technical difficulties, such as manual printing, installation issues, or special material used, that made the primary and secondary logo not ideal, this alternative can be used.

The logo can only be presented with a black outline and black wordmark, or white solid rounded rectangle with black wordmark in the middle.

But this option is not recommended, to maintain a consistent visual identity so Ars. can be found easily across all platforms and media.

Minimum Clear Space

To maintain clarity, and to make sure the logo can be identified easily, a clear space around the logo must be placed.

The clear space around the logo is equal to half of the width of the logo itself.

Minimum sizes

A minimum size is important to ensure the legibility of the logo, without losing any element or form, so the logo can be identified easily.

For digital applications, the minimum is 34px.
For printed applications, the minimum is 1cm/10mm.


Modifying the font, color, composition, and shape of the logo is not allowed.
Use only the logo provided here.

  • Do not change the color
  • Do not rotate the logo
  • Maintain contrast between the logo and the background
  • Maintain the right proportion of the logo

To deliver the message clearly, here are some guidelines when referencing Ars..

Make sure you also mention Ars. the right way.
"Ars." is written in capital with a period at the end.
"ARS", "ARs", "ars.", and "Ars" is incorrect.

  • Find me on Ars.
  • Subscribe me on Ars.
  • Experience with Ars.
  • Experience on Ars.
  • See it on Ars.
  • Available on Ars.
  • Exclusive on Ars.
  • Listen on Ars.
  • Follow me on Ars.
  • Download my Ars.
  • Find me on ARS
  • Live on Ars.

In showing Augmented Reality, sometimes it is needed to give people the information of what to do to experience it. We provide a default template to explain each usage of the Augmented Reality

Augmented Reality Object


Augmented Reality Object is when you can place the 3D object on the surface that had been scanned when the session started.

Download Guide →

Augmented Reality Image - Video


Augmented Reality Image with video is when people can scan an image, and it will be replaced with a video to make the image move or to show animated information.

Download Guide →

Augmented Reality Image - 3D


Augmented Reality Image with 3D is when people can scan an image and then a 3D object will appear with that image as the axis, so it won't be able to be moved, but will follow the scanned image.

Download Guide →


One of the many ways to make your contents easily accessed is by embedding a QR Code.
But there are several things that must be considered to make sure it can be scanned well;

  • In print, the minimum size is 20mm
  • In digital applications, the minimum size is 100px
  • The QR Code must use dark colors to maintain contrast (e.g. black, dark blue)
  • White background is highly recommended