To use the Ars. logo, you are only allowed to use the provided assets below,
by also following the guidelines listed in this page.
Ars. primary logo is the one with rounded black solid rectangle, with white wordmark in the middle. This is the most preferred logo to be used, it can be used optimally on light-colored background.
The secondary logo is to be used in dark backgrounds. The secondary logo has rounded black solid rectangle with white outline, and white wordmark in the middle.
If due to some specific technical difficulties, such as manual printing, installation issues, or special material used, that made the primary and secondary logo not ideal, this alternative can be used.
The logo can only be presented with a black outline and black wordmark, or white solid rounded rectangle with black wordmark in the middle.
But this option is not recommended, to maintain a consistent visual identity so Ars. can be found easily across all platforms and media.
Minimum Clear Space
To maintain clarity, and to make sure the logo can be identified easily, a clear space around the logo must be placed.
The clear space around the logo is equal to half of the width of the logo itself.
A minimum size is important to ensure the legibility of the logo, without losing any element or form, so the logo can be identified easily.
For digital applications, the minimum is 34px.
For printed applications, the minimum is 1cm/10mm.
Modifying the font, color, composition, and shape of the logo is not allowed.
Use only the logo provided here.
- Do not change the color
- Do not rotate the logo
- Maintain contrast between the logo and the background
- Maintain the right proportion of the logo